We believe you should pay equal attention to sound and video, but people often only focus on the visual aspect of a production. Try watching your favourite film, or just an action sequence with no sound. It completely looses its’ energy. No matter what project you’re working on, there is always room for some foley. Even if there is no sound present during filming, make it up, add in a siren, some traffic, room noise, distant footsteps, ringing phones etc. You will be amazed the difference it makes, if done correctly, people watching with fresh eyes won’t even notice it has been added.
Watch the masters at work on this Vimeo channel https://vimeo.com/112098660