Nampak Plastics – Linked In Profile Videos
With Social media being the weapon of choice for many business’s advertising needs, it came as no surprise that Nampak Plastics wished to produce a set of ‘Profile Videos’ for their employee’s ‘Linkedin’ accounts. The aim of the project was to illustrate that Nampak Plastics are a forward-thinking company, willing to embrace modern marketing techniques and show that they have their employees’ best interests at heart. This marketing exercise would prove to be mutually beneficial for both employee and employer; the employer could show off to prospective employees, demonstrating that a company such as Nampak can cater for all levels of employment, from market analyst to forklift operator. Nampak Plastic’s YouTube channel would receive a fresh flurry of videos and with that, more ‘hits’ and each employee were able to show off their skill-set in full HD for the world to see.
We had not come across video profiles of employees before, but they do make a lot of sense. The standard blurb on most people’s account usually sounds a little like… “I am a hard-working, driven, team playing, enthusiastic person with strong social skills capable of taking on any challenge presented to me”. Which, may be quite true, but it does not offer the viewer a sample of your personality. The statement above can be read in a formal manner, as if a voice over artist for a radio station were reading it, or in a sarcastic style, as if your direct competition was mocking you with their friends. Video narrows the potential to be misconstrued and allows you to tell the world how brilliant you are in any way you see fit. You have complete control over your posture, eye contact, whether you chose to gesticulate wildly when emphasising an important point and you can monitor your vocal volume, cadence and tone. In most cases you feel like you connect much better with the person in the video than you do reading their ‘run-of-the-mill’ blurb.
Would we recommend video profiles to new and existing clients? Definitely. Provided a reputable company, such as Timecode Pro, are producing them of course! All joking aside, if you do decide to explore this clever way of marketing yourself or your company, be sure to keep your production standards high. That means using a company that will ensure that; the audio is clear, what you are saying is both concise and relevant, you are evenly exposed (for the camera), your edit has relevant ‘cut-aways’, you’re in focus and most importantly, they should ensure that you will come across as well as possible in the final cut.